Browsing RMU Faculty Research by Subject "licensing"

Browsing RMU Faculty Research by Subject "licensing"

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  • Apostolopoulou, Artemisia; Papadimitriou, Dimitra; Synowka, David; Clark, John S. (Inderscience Enterprises Ltd, 2012)
    This study examined the motives driving the purchase of team licensed merchandise and the meanings embedded in those products. Data from 135 attendees at two National Football League (USA) games revealed that the ...

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