Leadership Graduate Degree Programs: A Comparative Review and Analysis of Value Propositions

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dc.contributor.author Stork, Elizabeth M.
dc.contributor.author Grant, A.J.
dc.contributor.author Darmo, Lubomir
dc.date.accessioned 2018-01-19T20:53:29Z
dc.date.available 2018-01-19T20:53:29Z
dc.date.issued 2015-09-15
dc.identifier.citation Stork, E, Grant, A.J.,Darmo, L. (2015) Leadership Graduate Degree Programs: A Comparative Review and Analysis of Value Propositions, Journal of Leadrship Studies, 9: 19–38. doi:10.1002/jls.21361 en_US
dc.identifier.uri http://hdl.handle.net/11347/247
dc.description.abstract The language used in program descriptions of graduate leadership programs on college and university websites are first attempts at enticing prospective students to consider enrolling. The descriptions invariably include value propositions about the benefits of a particular program, aimed to appeal to readers’ motivations, couched in one of three discourse styles: Formal Impersonal, Formal Personal, and Informal Personal styles. Program descriptions, a de facto rhetorical genre, and demographics of all 154 master's degree programs in Organizational Leadership in existence as of January 2014 are analyzed, using a systematic discourse analysis typology which explored the ways in which value propositions were presented. Four questions concerning discourse types, the kinds of value propositions, the relationship between rankings of universities and kinds of value propositions and discourse types, intrinsic (meaning) and extrinsic (utility) appeals are answered. Detailed cross-sectional comparative analysis of leadership master's degree programs are also presented. en_US
dc.language.iso en_US en_US
dc.publisher Wiley en_US
dc.subject Leadership Education en_US
dc.subject Education en_US
dc.title Leadership Graduate Degree Programs: A Comparative Review and Analysis of Value Propositions en_US
dc.type Article en_US


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