Abstract:
The present study is an attempt to discover some of the statistically significant outlines motivations and factors that influence the quality in e-ticketing, which affects customers’ perceptions, preferences, and intentions. Consumers, especially business professions – the subjects of this study – are constantly demanding higher quality e-commerce services. All three hypotheses were found to be highly significant and positively related to promoting the perceived value of e-ticketing technologies, especially for sport-related events. Based on technology adoption models, e-ticketing does provide significant levels of perceived value and its linkage to customer satisfaction are important factors as well as operational costs. It seems obvious that box office staffs will become smaller in size as more e-ticketing devices and acceptance increases. Technological applications should continue to grow, and eventual acceptance of ticket kiosks, wireless ticket purchases, will undoubtedly change from being an industry rarity to an industry standard.
