If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting

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dc.contributor.author Clark, John S.
dc.contributor.author Maher, Jill K.
dc.date.accessioned 2016-05-05T13:17:14Z
dc.date.available 2016-05-05T13:17:14Z
dc.date.issued 2006
dc.identifier.citation Clark, John S. and Jill K. Maher, (2006) “If You Have Their Minds, Will Their Bodies Follow? Factors Affecting Customer Loyalty in a Ski Resort Setting,” Journal of Vacation Marketing, 13 (1), 59-71. en_US
dc.identifier.uri http://hdl.handle.net/11347/103
dc.description.abstract In many business situations, the primary focus of marketing activities can be viewed as developing and maintaining repeat patronage or loyalty from the firm’s customer base. Due to many alternatives for consumers, vacation marketers are building loyalty by developing relationships with consumers. While organizations may conceptualize and even implement relationship marketing practices into their consumer loyalty strategies, it is necessary to examine the variables contributing to a more loyal consumer base. This paper explores the relationship between organizationally related factors and consumer attitudinal loyalty in the resort industry using data collected from a ski resort. All factors in the study have been linked to loyalty, but have not previously been examined in one study. Regression results indicate that trust, commitment, satisfaction, past behavior, and value predict 60 percent of the variance in attitudinal loyalty. Implications suggest resort marketers need to segment customers based on number of visits, creating strategies to manipulate factors that are most important to each segment. en_US
dc.language.iso en_US en_US
dc.publisher Journal of Vacation Marketing en_US
dc.subject intention to return en_US
dc.subject satisfaction en_US
dc.subject repeat visitation en_US
dc.subject loyalty en_US
dc.title If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting en_US
dc.type Article en_US


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