Gender in food advertising to children: boys eat first

Show simple item record Childs, Nancy M. Maher, Jill K. 2016-05-04T18:47:50Z 2016-05-04T18:47:50Z 2003
dc.identifier.citation Nancy M. Childs, Jill K. Maher, (2003) "Gender in food advertising to children: boys eat first", British Food Journal, Vol. 105 Iss: 7, pp.408 - 419 en_US
dc.description Pre-print documents en_US
dc.description.abstract Examines advertisers’ use of gender in food advertising to children. Previous studies of gender preference in children’s advertising suggest gender bias exists. Food products are most often gender‐neutral. Advertising for food products is compared to non‐food advertisements. Examines measures of voice‐over gender, gender of dominant product user, gender of main character, activity level, aggressive behavior level, and soundtrack volume. A sample of food advertisements to children exhibits greater gender preference in presentation than the comparison sample of non‐food advertisements to children. This suggests that food advertising should consider gender bias among other factors when proceeding with self‐regulation of children’s advertising. en_US
dc.language.iso en_US en_US
dc.publisher British Food Journal en_US
dc.subject children’s advertising en_US
dc.subject food advertising en_US
dc.subject Gender preference en_US
dc.title Gender in food advertising to children: boys eat first en_US
dc.type Article en_US

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